LADDER is a marketing agency focused on promoting small businesses and startups in the Montreal, Canada area. Their philosophy is simple, to make the marketing work as easy and effective as possible using the best methodologies and tools on the market as well as optimizing the client's budget.
I decided to use negative space and as few elements as possible to simplify the image and make a big impact in a short time. In this way we reinforce the concept of "upscaling business" which is the brand's slogan and promise.
Another of my tasks is to collaborate strategically with LADDER in the generation of creative and useful content for clients and users, as well as to creatively support the projects that are arriving.